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Trading is
not only vital to the hobby, but its results constitute some
of the most important advantages that the hobby has to offer
collectors. And, as is often the case with so many crucial processes,
trading is often a delicate and fragile affair. It needs to be
initiated, nurtured, guarded, and often repaired in order to
operate advantageously.
The Current State of
Affairs: A few years ago, as I was updating my own list
of traders, I noticed it was time to make another push to find
more people to trade with. At the time, I was already trading
with 150 collectors, but people are constantly dropping in and
out of collecting; some run out of trading stock; some trade
only sporadically; and some pass away. So, I took the membership
list of a fairly large eastern club, picked 45 collectors whose
wants matched up pretty evenly with my own, and sent off invitations
to one and all to trade. I kept a record of the results.
After five weeks, my efforts had resulted in: five new traders
(11%), eight polite no’s (17%), and no responses from 32
(71%). Pretty typical of the “shotgun” approach, as
most other collectors can attest to. Since then, the hobby has
done much to try and solve this problem (i.e., clubs now denote
in their membership lists which of their members will trade,
but the inescapable conclusion, here, is that traders are a definite
minority, a rare and valuable commodity. Each, both old and new,
is to be treated with deference and respect. You help each other,
you befriend each other, and, in many cases, relationships that
span decades will be formed. You have a special status with your
traders, as they have with you. You look out for each other’s
interests and take special satisfaction in sending off those
particular covers that you know will be appreciated.
It behooves us, then, not only to appreciate and care for the
traders we already have, but also to constantly cultivate new
collectors, and thereby (hopefully) new traders. Dan Bitter,
OK, had gotten me started, for example; Bill Thomas, FL, had
gotten Dan started...and so it goes...and so it should go.
Etiquette: Millionaires
don’t have to trade; they just buy what they want. But,
a big part of the fun in our hobby comes from trading with others.
Trading face-to-face is great, but we can enjoy our hobby 365
days a year if we also trade by mail.
First, you should decide if you’re prepared to trade by
mail. Do you have covers to trade, and are you prepared to follow
the basic tenets that we have adopted as standard practice? If
so, then you should decide on how many traders you want to deal
with, how many covers per trade, and how frequently.
Once you’ve decided on those questions, compose a “Dear
prospective trader” form letter/e-mail in which you say,
“Hey, want to trade? What kind of covers do you want? I
seek the following kinds of covers...” Mention your preferences
for frequency and volume, and give a little autobiography. If
writing by mail, enclose a few covers, and be sure to say they’re
a gift, not a trade. This will accomplish two things: it partially
repays them for replying, and it shows that you know how to flatten
covers and don’t send used, damaged, or National covers.
A SASE is unnecessary. And, you can close with, “Please
reply only if you are interested; in any even, please keep these
covers as a gift.”
Who do you send the letters to? Use
a club membership list that has collectors willing to trade so
marked. Or, if you like covers from Hawaii, write to a Hawaiian.
Bear in mind, if you’re writing to collectors who aren’t
already indicated as traders, that not all collectors are traders,
and some who are don’t want any more. Include some inducement
For example, if you write to a railroad collector and say you
have tons of old rail covers to trade, but speak the truth!
Once you have established a trading cycle, do adhere to the things
you agreed to with your trader. Perhaps a few more biographical
details will reveal some common ground, like sharing a foxhole
together in Vietnam. Find out what alternative covers your trader
will take if you can’t send him his preferred categories,
and tell him the same. Early on, decide if the trades are meeting
your expectations, and tell him if they aren’t. If you run
low on the covers he likes, tell him so; maybe you might want
to take a breather for a month or so while you rebuild your trading
stock.
Also, be sure and agree on whether or not you want to trade one
for one; it’s whatever you both agree on. You’ve already
exchanged preferences, why not keep a box, envelope, etc. with
your trader’s name on it. That way, when you write to him,
you don’t have to search for a trade.
In these days of .39¢ letters [seems as if I have to update that figure annually
these days!], weight becomes
more meaningful, so be sure to weigh your mail before sending
it. The ideal is to include the most covers for the least postage.
Remember, there’s a thickness charge of .10¢ on the
first oz. if you go over 1/4”. You can avoid that by putting
two side-by-side stacks of covers in your envelope. The penalty
only applies to 1 oz. letters.
If you should generate a special need for certain covers, tell
your trader; he might be able to help; and, if you learn that
your trader is going somewhere significant (say, to Sarajevo
for the Winter Olympics), by all means ask him to remember you.
It can also be interesting and helpful to mention others whom
you trade with.
How about recording which covers you have sent to a trader? It
can be done, but I think that it converts our hobby from fun
to labor. Remember, unless you’re trading by lists, trading
is a shotgun thing...you both take your chances. When I receive
a trade of 20 covers, I’m content if one or two are new
to me, but I've been collecting for years . What more can I ask?
You should TRY to avoid sending your trader repetitive trades,
if your memory bank works well, and certainly try to avoid sending
him back his own covers. A big thrill is when you send a cover
that you KNOW is new to your trader, and he comes back with a
big, “HEY, THANKS.”
If you should receive a trading invitation from someone else,
just put these words in reverse.
Finally, what about a divorce? If you want to discontinue trading
with someone, don’t be bashful or afraid: TELL HIM. Don’t
ever drop a trader without telling him; that’s rude, unkind,
and tacky. Lie if you have to, but at least tell him something.
He’s entitled to know that you are stopping.
Expectations: What
are your expectations? What should your expectations for trading
be? Often, there is quite a gap between the two, and I’ve
known more than a few collectors who have stopped trading altogether
because their expectations weren’t being met. The problem
is two fold.
It’s obvious when realistic expectations aren’t being
met; you’re getting covers that are struck, damaged, Nationals,
covers that you know your trader has sent you before. All of
these are examples of unacceptable trades (unless the usual trading
etiquette has been amended by mutual consent), and, consequently,
all of these would constitute legitimate gripes. From my own
observations, however, both as a collector and a rather fanatical
trader, such legitimate gripes aren’t the real problem in
dealing with trading expectations. Instead, it’s “maturity”...not
the collector’s, but of his collection.
The first covers you get are normally the most common ones, since
they’re the ones that circulate the most. After a few, or
many, years go by (depending on how much trading you do), more
and more of the covers you receive look just as familiar. Eventually,
you begin to get frustrated; you question whether all this trading
is accomplishing anything (and by this time, you’re questioning
the parentage of some of your traders!)
That’s the crucial point in your trading career. If you
decide that you’re just acting as a middleman, passing collector
A’s covers on to collector C and not adding enough to your
own collection in the process, you may decide to chuck it all
and give up on trading...and many do, especially with escalating
postage rates. And, the hobby loses another trader.
I can understand that; I’ve felt the same frustration many
a time, myself. But, I keep trading, and I’ve always found
that I’m glad I stuck with it. It’s really a question
of expectations. As with building up any collection, you tend
to get the easier, more common items first, and then work your
way up to the items that require more time, effort, and perhaps,
money. As your collection matures, you simply cannot expect to
use 100% of what you receive in trade. And the percentage can
be expected to steadily decline as your collection grows. I’m
at a point in most of my categories where I’m satisfied
if I can use 10-20% of incoming covers, and I expect things to
level off right around there. Most of us will never have every
cover in a category, so there will always be covers out there
that we can still use.
But, is 10-20% an acceptable figure? In dollars and cents, if
I’m trading 15 covers at a time for .41¢ postage, I’m
basically paying .41¢ for those 1-2 covers that I actually
end up using. Now, I probably wouldn’t pay that in an auction,
but I do it all the time in trading. It’s just a matter
of expectations. I’m willing to accept that as a fact of
life for a number of reasons. I think of all the relationships
I’ve established over the years, and by building a group
of traders, you’re planning for the future. You’re
creating a network of eyes and ears, often on an international
level...and they’re all going to be looking out for your
interests.
So, in the short run, you will reach a point where trading may
look like a losing proposition, but, in the long run, there will
be all of those wonderful days when the mailman is about to deliver
a veritable treasure into your hands, courtesy of your trader.
And, often, it’s a cover that has gone for $$ in auctions...but
you’ve just received it for postage! |
